Debenhams
DebenhamsProviding a home for many individual brands.The popular British chain store Debehams opened its branch in Iceland in 2001. The spacious and bright two-floor store is located in the new and trendy Smáralind shopping mall, only a bus ride away from the center of Reykjavík. In accordance with the emphasis Debenhams puts on presentation and artfully arranged displays, the store is a haven of calm to walk through. A large part of Debenhams’ popularity is due to their concept of shop-in-shop. The future of shopping will see the rise of one-brand stores, but Debenhams remains one step ahead by gathering many individual brands and labels under one roof. Thus, the advantage of one-brand stores is retained, adding the comfort of being able to access all in one place. Among the labels represented in the Smáralind store are Esprit, Mexx, Oasis and Nine West. Debenhams is not confined to women’s clothing, or clothing at that. The brands range from men’s, women’s and children’s clothing to furniture and kitchenware. While the upper floor is dedicated to women’s clothing, lingerie, shoes and cosmetics, the lower floor holds men’s and children’s clothing and the home and furniture department. Debenhams is the only place in Iceland where one can find the much sought-after MAC cosmetics, and also sells the enormously popular Pilgrim jewellery. Debenhams’ own label includes fashion conscious women’s clothing and stylish designs for the home and furniture department. Some of the most popular designs are the result of their collaboration with famous fashion or interior designers. Through the years, Debenhams has offered customers clothing lines designed by such internationally acclaimed designers as Ben de Lisi, Julien Macdonald and Matthew Williamson. These clothing lines, whose designers dedicate most of their time dressing stars for the red carpet, have been very successful and much appreciated by customers. The store now boasts a line for the home and furniture department designed by the internationally acclaimed John Rocha. His sleek and elegant designs for modern homes can be found on the lower floor. All lines by these guest designers are made exclusively for Debenhams. Here, the whole family can shop ‘til they drop in a comfortable and friendly environment. | AddressSmáralind Shopping Mall201 Kópavogur Tel. 522 8000 |
