Fashion and Design

66°NORTH

Icelanders have been thankful for 66° North for a long time. Since 1926 the company has dedicated itself to protecting the Icelandic people. If you have yet to find yourself in the midst of a blizzard on what started out as a sunny day in June, you might have trouble understanding this. Icelanders do.

Address: Kringlan & Bankastræti 5 - Reykjavik - Tel: 533 6066

Brim

The skate and streetwear styles are popular the world over, and are steadily and incessantly gaining popularity. As the name af this store, which is Icelandic for surf, conveys – these stores are dedicated to everything having to do with surfing, snowboarding or skateboarding.

Address: Laugavegi 44 - 101 Reykjavík - tel: 551 7060

Debenhams

The popular British chain store Debehams opened its branch in Iceland in 2001. The spacious and bright two-floor store is located in the new and trendy Smáralind shopping mall, only a bus ride away from the center of Reykjavík. In accordance with the emphasis Debenhams puts on presentation and artfully arranged displays, the store is a haven of calm to walk through.

Address: Smáralind Shopping Mall - 200 Kópavogur - tel: 522 8000

Eva

In Reykjavik’s premier shopping street Laugarvegur, you can find some high-class fashion shops, featuring the latest trends at each time. Eva has earned a reputation in Iceland as a modern and fashionable boutique with excellent and high quality personal service. Stroll around next time you are in the city centre and you will surely make a good deal.

Flex

It is a rare woman who doesn't want to look and feel her best at all times. We use colours to enhance our complexion, designs to state our personality, gem stones and glitter to be glamorous and ethereal, earth stones and natural resources to be well grounded and healthy.

Pelsinn

For 27 years, Pelsinn has provided Icelanders with stylish, exclusive answers to the long winters: namely furs. A family owned business, the store just across from Dómkirkjan is filled with everything from the heaviest, moviestar-esque mink fur coats to light summer jackets with fur linings or trimmings.