Welcome to Iceland Guest - Your Online Travel Guide.

Iceland Guest is an information website for your travel to Iceland. On this site you can get all the tourist information you need for your vacation in Iceland. We hope that you will find this online travel guide useful in planning your holidays in Iceland.

About Iceland
Iceland is a refreshingly unconventional travel destination. The Icelandic nature is unspoilt, exotic and mystical with its spouting geysers, active volcanoes, tumbling waterfalls, towering mountains, vast lava plains and magical lakes. Iceland’s fjords, glaciers and highland plains present visitors with some of the most beautiful and enchanting places they will ever see, as well as a rare feeling of utter tranquillity.

For travelers on a quest for action, Iceland’s pristine nature offers great potential for outdoor activities such as snowmobiling, horse riding, cave exploring, hiking, swimming, skiing, river rafting, kayaking and mountain safaris on modified four-wheel drives, to name but a few. Iceland supports a surprisingly diverse Nordic flora and fauna and is an ideal place for ornithology enthusiasts, while also offering some of the world’s best whale watching destinations.

About Reykjavik
Reykjavík sometimes feels like a cosmopolitan capital and a tiny seaside village - all wrapped up in one. But Reykjavík has the best of both worlds; the qualities of a modern, forward-looking society complemented by a close connection to Iceland‚s beautiful and unspoilt nature.

Reykjavík’s legendary nightlife is bolstered by plentiful cultural and social happenings in addition to an abundance of first-class restaurants. The size of Reykjavik city centre is also limited enough to allow for easy navigation by foot. Reykjavík has been described as a young and daring city that is characterized by strong contrasts. Conveniently small, clean and safe, it is more or less free from the major problems that haunt many other capitals. Big city events are frequent, the winter lights festival finished recently with thousands of participants and more tourist at this time of the year than we are used to.

in Focus

24.6.2007

The New York Times covers Icelandic vodka

The New York Times covered the Icelandic Reyka Vodka’s advertising campaign in its media section on Friday, which was described as both quirky and original. The campaign, run by William Grant & Sons, can only be found online.

“There are erupting volcanoes, enigmatic puffins, ‘fun facts’ about Iceland and comely women dressed for the cold rather than as they typically appear in liquor ads,” NYT’s Stuart Elliot wrote in his article.

Elwyn Gladstone, new-brand marketing director at Grant in New York, said they had decided to advertise on sites like nerve.com, theonion.com and thrillist.com (apart from their own reykavodka.com) and be original to set them apart “from all the other vodkas.”

Not everyone is pleased with the development of online advertising. George A. Hacker, director for the Alcohol Policies Project at the Center for Science in the Public Interest, an advocacy organization in Washington, said “it’s more or less a challenge for young people to come on.”

Hacker did admit, however, that the “wry” humor of the Reyka website “was such that it wasn’t particularly adolescent.”

Source: Iceland Review (www.icelandreview.com).

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